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  • Writer's pictureZakMedios

Why video message chat is the best option to convey the right message

Updated: Dec 1, 2023

Video is an incredibly powerful tool for conveying messages and engaging with audiences. In today's fast-paced digital world, video content has become the go-to option for corporations to reach their target audience. This blog will explore the reasons

to the targeted audience by the corporate sector, supported by quantitative research. Firstly, video is a highly effective way of communicating a message to an audience. Research conducted by HubSpot reveals that 97% of marketers believe that video has helped increase user understanding of their products and services. Moreover, a survey by Wyzowl shows that 81% of businesses use video as a marketing tool. These statistics highlight the widespread use and effectiveness of video as a means of communication in the corporate sector. Secondly, video message chat is an engaging and interactive medium that can captivate audiences. According to a study by Brightcove, videos generate 1200% more shares than text and images combined. Additionally, a report by Wistia found that the average engagement rate for videos is 42%, significantly higher than other forms of content. Furthermore, a survey by Animoto shows that 4 times as many consumers would rather watch a video about a product than read about it. These statistics illustrate the power of video in capturing the attention of audiences and keeping them engaged. Thirdly, video is highly versatile like corporate video and can be used for a variety of purposes. It can be used for product demonstrations, tutorials, brand storytelling, and more. A study by Vidyard found that 90% of businesses use video for lead generation, while 87% use it for brand awareness. Moreover, research conducted by Forbes reveals that 65% of executives visit a vendor's website after viewing a video, emphasizing the importance of video in attracting potential customers. Lastly, video has a high ROI (return on investment) for businesses as zakmedios always explore the various ROI options. According to a report by Vidyard, 71% of marketers report higher ROI from video than any other form of content. Additionally, a study by Aberdeen Group found that businesses that use video marketing grow revenue 49% faster than businesses that don't. These findings suggest that video is not only an effective means of communication but also a profitable investment for businesses. In conclusion, video is undoubtedly the best option to convey the right message to the targeted audience by the corporate sector. It is highly effective, engaging, versatile, and has a high ROI. As video continues to dominate the digital landscape, businesses must embrace this medium to stay relevant and competitive. References:

  1. HubSpot. (2021). The State of Video Marketing in 2021 [Report]. Retrieved from

  2. Wyzowl. (2021). The State of Video Marketing 2021 [Report]. Retrieved from

  3. Brightcove. (2021). Video Marketing Statistics and Trends [Infographic]. Retrieved from

  4. Wistia. (2021). The State of Video Marketing 2021 [Report]. Retrieved from

  5. Animoto. (2019). The State of Social Video 2019: Marketing in a Video-First World [Report]. Retrieved from

  6. Vidyard. (2021). 2021 Video in Business Benchmark Report [Report]. Retrieved from

  7. Forbes. (2019). Video Marketing: The Future Of Content Marketing [Report]. Retrieved from https

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