Videos Actually Replacing Books? Why Videos Rules Instagram, Facebook & LinkedIn—and What That Means for Learning

Corporate video makers in Gurgaon, corporate video makers in Delhi

In 2025, video isn’t just trending—it’s massively reshaping how we consume content, learn, and engage. At ZakMedios, observing this shift as video makers in Delhi, video makers in Gurgaon, and corporate video makers in Gurgaon, we've noticed some striking numbers: and they suggest that video is no longer just complimentary—it may be becoming central.

Hard Data: What the Research Shows

• According to a report by DesignRush, 87% of marketers say video drives more engagement than other content types on social media. (DesignRush)

• WorldMetrics notes social video generates 1,200% more shares than text and images combined. (Worldmetrics)

• From Videomagic / Meta data, watching videos now accounts for over 60% of time spent on Facebook and Instagram. (videomagic.ai)

• Sprout Social and others report the average daily time people spend on social video platforms is about 52 minutes in 2024. (Sprout Social)

• On learning effectiveness: a study quoted by Video Arts says learners remember 10% of what they read, 20% of what they hear, 30% of what they see, and 50% of what they both see and hear (video/demonstrations). (Video Arts)

These figures show video isn't just popular—it’s more engaging, more memorable, and increasingly preferred.

What Users Say: Quotes & Preferences

• One senior executive said in a Forbes survey: “I prefer watching video to reading text.” (Video Arts)

• Another learning study (Integrated Learning Initiative) found that only ~30% preferred video over reading or lectures—but test scores for video vs reading were surprisingly close. (mitili.mit.edu)

• From Sprout Social: “Explainer videos, which are the most popular video marketing type in 2025, are favored by 73% of video marketers.” (Sprout Social)

So while books/reading still have strong support, video is catching up fast—especially for learning and marketing.

Are Books Becoming Obsolete?

Not entirely. The data suggests a more nuanced picture:

• Retention & Recall: From Edgar Dale’s Cone of Learning / related video‐learning research, people retain much more from mixed audio‐visual content than text alone. (Video Arts)

• Preference Variation: In studies, only ~20–30% of participants prefer video as their primary learning style; many still prefer reading or lecture formats. (mitili.mit.edu)

• Depth vs Speed: Videos are fantastic for fast learning or visual demonstrations. Books still offer depth, reflection, and allow learners to move at their own pace—re-reading, referencing, etc.

Thus, rather than vanishing, the role of books seems to be evolving: more complementary to video, especially where sustained, deep learning is needed.

What This Means for Platforms & Content Creators

• Short‐form video is exploding: Reels, Shorts, Stories—formats under 60 seconds are driving massive engagement. (DesignRush)

• Content quality—storytelling, visuals, sound, pacing—matters more than ever. Videos that are poorly made lose attention quickly.

• Explainer videos are especially powerful: they combine visuals + narration to simplify complex ideas—making them ideal for educational content, product demos, onboarding, etc.

Blending Books & Video: The Hybrid Future

Video won’t completely replace books—but it is rapidly becoming the preferred format for many types of learning and communication. Videos excel at immediate engagement, visual demonstration, and emotional connection; books provide depth, nuance, and space for reflection.

At ZakMedios, our belief is that the best content strategy embraces both. As your video production house in Delhi and video production house in Gurgaon, we deliver content that is visually compelling and substantively rich. Our team of video makers in Delhi, video makers in Gurgaon, and video makers in Noida excels at crafting corporate videos and explainer videos. Whether you need corporate video makers in Gurgaon, or creative explainer video makers in Gurgaon and explainer video makers in Delhi, we ensure that each video not only captures attention—but also deepens understanding and drives action.

Final Thoughts

These numbers are clear: we are not moving toward a world where books vanish, but one where video content claims a central place—especially on platforms like Instagram, Facebook, and LinkedIn. Learning is becoming more visual, faster and richer, without losing the value of reading and reflection.

For organisations, educators, or brands, the message is: invest in video production with vision. Use it to amplify, simplify, and connect. And when paired with strong written content, you get the best of both worlds. If you’re looking for a partner who understands this balance, ZakMedios—trusted corporate video makers in Gurgaon and corporate film makers in Delhi NCR—is ready to help you tell stories that educate, engage, and endure.