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Importance of Video


Video production, video sharing is a well known increasing trend, smart phone camera has made this format of the content even more popular specially when we have a video sharing platform such as youtube, whatsapp, Facebook and Instagram. People are no more camera shy particularly new generation which is using video quite extensively. Movers and shakers of the corporate sectors have identified the power of video and started focussing on converting written contents such as training modules, induction modules and company’s regulation policies into audio-video format.


According to a Cisco report, one individual would take roughly more than 5 million years to watch the video content. Research further says ‘Every second one million minutes of audio-video content would cross the network by the year of 2021, meaning everything would be converted into video format but hind side reading and writing habits of the people falling down because of the habitual consumption rate through the video.

Universities are also adopting video format to teach their students via video format because they have started understanding the fact that content consumption rate of the children is faster through the video comparatively to the text or pictorial depiction.

Research says,Traffic of VoD (Video on Demand) would be double by 2021 and conventional TV watching habit would also be impacted. IPTV (Internet Protocol Television) would be in great use not only to watch video content but also for various purpose, Including booking of cinema ticket, reading reviews for a flick or watching VoD content.

Commercial TV air time would be sold off quite on cheap rates because overall advertising patterns are also changing gradually. No one wants to interrupted by commercials/adverts (advertisements) while watching their favourite programs as a result viewers would be comfortable to subscribe VoD services like Netflix or Amazon prime which would be able to cater uninterrupted videos.

Traditional CV/Resume/Bio-date would be replaced by Visume (Video+Resume) because recruiter doesn't want to assess the hard copy of the resume.

Those companies understand the importance of the videos would flourish than those who wants to restrict themselves to follow traditional mode of marketing and content delivery. Corporate Video, Product Video, Promotional Video, Viral Video, Training Video are getting more popularity than traditional styled documents, user manuals, training programs, product catalogue or even a boring ppt (Power Point)

zakmedios is the ad agency which provides services like corporate video makers in India, corporate video makers in Delhi.

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