What are Web Anchors?

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Web Anchors act as a powerful and dynamic marketing tool and provide a new way of interacting with website visitors. A Web Anchor is an online virtual Anchor who is superimposed onto a website to engage visitors through sound and motion and to deliver key messages in a clear, concise yet powerful way. Web Anchors are used at critical points in the customer journey and can appear in any part of a webpage to introduce a company along with its brand, product and services. 

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How our Web Anchors can help you

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• Differentiates your website from your competition

• Welcomes visitors to your website with a personal touch

• Increases traffic to your website

• Refreshes your website without the need for a re-design

• Increases conversion and click through rates whilst decreasing abandonments

• Explains your website and your offerings simply and effectively

• Turns your visitors into customers

• Brings your business to life

• Delivers your message 24 hours a day 7 days a week to viewers across the globe

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Web Anchors technology

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Web Anchors can be added to most websites. No structural or layout changes will be needed with no software or plug in to view, no high bandwidth connection and no special hosting requirements necessary. Websites that host Web Anchors do not experience a slowdown in speed as a result of this innovative technology.

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How to get your own Web Anchor 

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Follow these simple straightforward steps for a new, dynamic and compelling way of engaging with your website visitors.

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• Step 1 – Initial Idea
  The first stage of the workflow involves a consultation to design the initial concept for your Web Anchor. Our consultation process allows us to fully understand your business, your brand and your objectives. This can be done by email, phone or in person. 

   

• Step 2 – Script Writing
  Having understood your business, your brand and your objectives our professional copywriters prepare your instant impact pitch. Our Web Anchors can also deliver a script prepared in-house by you.

   

• Step 3 – Choosing the Anchor
  Having agreed your script we work with you to select the most appropriate Anchor to deliver your pitch. We have a vast range of professionally trained Anchors that can deliver the right message for your particular brand. As part of our package we can also provide the necessary training for you to present and deliver the script.

   

• Step 4 – Filming
  Having chosen the Anchor our experienced production team brings your script to life using the very latest High Definition broadcast cameras. Should you decide to use your own Anchor our production team, who are well versed in media presentation skills and techniques, will ensure the Anchor looks and sounds their very best. 

   

• Step 5 – Editing
  Having filmed your Anchor we move to one of our broadcast editing suites where your transparent Web Anchor is created. 

   

• Step 6 – Finished product
  Your edited web Anchor files, maximised for quality and data size to ensure a low bandwidth usage, are now ready for us to upload onto your website. As part of our package we can also provide your web Anchor files in a range of formats for you to deploy.

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Our Web Presenter portfolio 

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Our portfolio contains a wide range of professionals who are experienced in presenting information clearly and concisely. We can help you identify the right Anchor to deliver your company’s core message and content in a tone and voice that matches your corporate or business image. Our team of Web Anchors can deliver your script in English as well as a variety of Indian languages. Perhaps you already have somebody in mind that you would like to use as your Web Anchor? If so, we can provide the complete training package needed to effectively deliver your script.

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Tracking your Web Anchor ROI

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We will integrate your Web Anchor with Google Analytics enabling you to monitor its impact and track your Return on Investment. Google Analytics is a website statistics service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics will tell you how many unique visitors you have, where they are coming from, how long they stay on any page and where on your site they go.