'Training Videos' - What do we know about them?
Updated: May 16
Training videos have become an essential tool for modern-day education and training. As the world becomes increasingly digital, the demand for online learning has surged, making training videos a popular choice for both learners and trainers. In this blog, we'll explore the importance of training videos, the benefits they offer, and the evidence supporting their effectiveness.
What are training videos?
Training videos are a type o
f instructional video th
at is designed to teach learners new skills or knowledge. They can be used for a wide range of purposes, from employee training to academic courses. Training videos can take many forms, from live-action videos to animated explainer videos, and can be delivered through various platforms, such as YouTube, Vimeo, or Learning Management Systems (LMS).
The importance of training videos
Training videos offer several advantages over traditional classroom learning or reading materials. Here are some reasons why training videos are so important:
Higher engagement: Training videos are highly engaging, often featuring dynamic visuals, animations, and interactive elements. This can help capture learners' attention and make the learning process more enjoyable. According to a study by Hubspot, 72% of people would rather use video to learn about a product or service than reading text.
Improved retention: Training videos can increase retention rates by up to 50% compared to traditional classroom learning, according to a study conducted by the eLearning Industry. This is because videos offer a multisensory learning experience that combines visuals, audio, and text, making it easier for learners to remember information.
Increased convenience: Training videos can be accessed anytime and anywhere, providing learners with greater flexibility and convenience. According to a report by TechSmith, 67% of respondents said they watch videos to learn a new skill or task, and 58% prefer to learn at their own pace.
Cost-effective: Creating training videos can be more cost-effective than traditional classroom training or hiring trainers. Once a training video is created, it can be used multiple times, and learners can access it without the need for additional resources or travel.
The evidence supporting the effectiveness of training videos
There is a growing body of evidence supporting the effectiveness of training videos in enhancing learning outcomes. Here are some key findings:
A survey conducted by Panopto revealed that 97% of organizations believe video has helped increase the effectiveness of their training programs.
According to a study by the Brandon Hall Group, companies that use video for training and development purposes have a 50% higher revenue per employee than those that do not.
A study by TechSmith found that 67% of respondents said they were more likely to remember information presented in a video than text.
A report by Forrester Research found that employees are 75% more likely to watch a video than read documents, emails, or web articles.
Training videos have become an essential tool for modern-day education and training. They offer numerous benefits, including higher engagement, improved retention, increased convenience, and cost-effectiveness. Training videos also provide excellent induction tools for new starters, ensuring everyone gets the same, consistent, high-quality introduction to your business. Training videos are particularly useful in helping to reduce training and development costs for organisations with a large or remote workforce. In nutshell Zakmedios is an ad agency in Delhi which creates all sorts of videos for the clients. The evidence supporting the effectiveness of training videos is growing, indicating that they are a valuable resource for both learners and trainers. As the demand for online learning continues to grow, training videos are likely to become even more important in the years to come.
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